Future Changes To Online Casinos
Changes in the casino games, the the addition of new games, emergence of digital technologies in the world of online casinos, legalisation of online gambling by many countries and many other reasons are backing for the triumph of this industry. A lively game with Live Dealer. After a while, some games are bound to bore the players. Jun 20, 2019 The introduction of new technology to online casinos has played a crucial role in boosting its growth. Many people ask the question, “what will be the future of online casino industry?” Well, before we answer this query in detail, we must tell you that there will be a big change in the gambling industry all across the globe.
Lately, every conference includes a panel on the “casino of the future.” Perhaps this has been a theme for decades, but it does seem that our industry is on the cusp of another meaningful evolution. Today’s younger generations are the first to have grown up fully immersed in technology such as video games, social media and smartphones. It’s reasonable to assume that these demographics will not “age into” past gaming products such as slot machines, and that they will expect a new paradigm at casinos.
From 1931 to 1975, gambling in the U.S. was the sole (legal) domain of Nevada and established the historical cool factor of the tuxedo-clad “Rat Pack.” In 1976, legalized gaming expanded to New Jersey, and the next two decades brought rapid expansion across the country along with an evolution of the casino “brand” towards a more family-friendly destination. The end of the 20th century brought the crossover point for the “X-Chart” in Las Vegas, whereby non-gaming revenue overtook gaming revenue, and that trend has continued.
How will casinos look over the next five, 10 or 20 years? Let’s propose seven considerations for the evolution of the gaming industry and tomorrow’s casino.
Consideration 1: Seamlessness
Today, most casinos are highly structured, with clear division between the gaming floor, entertainment offerings, food and beverage, retail and other components. The future will likely bring an experience and philosophy that is more seamless and integrated, with a free flow of design and construction that mixes these and other casino elements. Imagine a casino floor with a well-connected blend of gaming, entertainment, shopping, restaurants, bars and more. Patrons will have quick, simple access to the products and services they desire in a seamless environment.
Consideration 2: Technology
The pace of technology innovation and acceptance continues to quicken, and casino operators are well poised to benefit from the rapid integration and deployment of new technologies. This includes everything from back-end systems such as powerful customer-tracking databases and cloud computing platforms to consumer-facing measures including virtual, augmented and mixed realty, to a greater connection with patrons’ smartphones and social media. While previous adoption cycles for new gaming technologies such as TITO, video slots and electronic table games often took five to 10 years, today’s digital evolution is expected to take place more rapidly.
Consideration 3: Video Games
Video games have increasingly grown from a niche pastime to mainstream entertainment. Since 2007, first-week sales revenues of video games have exceeded those of blockbuster Hollywood movies. Consumers who grew up playing interactive, immersive video games are also looking for a greater degree of engagement, socializing and competition than what is offered by many current casino games. More recently, eSports have become a growing entertainment trend, further leading casinos to integrate video games in the form of skill-based games, video game gambling, eSports book betting, virtual reality experiences and other related products.
Consideration 4: Weight
Casino architecture has historically trended towards a rather “heavy” design and construction with dark colors, rich fabrics and masculine cues. Modern retail stores and restaurants have embraced a “lighter” palette of materials, colors and textures. Examples such as the Apple Store or contemporary quick-service restaurants come to mind. These same building styles will likely serve as reference points for the casinos of the future looking to attract and retain a younger, more diverse clientele.
Consideration 5: Experiences
The growth of non-gaming “experiences” at casinos will almost certainly continue. To date, this has often meant nightclubs, day clubs, pool and outdoor events, and celebrity chef-driven restaurants. This will allow casinos to host everything from ARGs (alternate reality games) to virtual-reality amusements to pop-up retail stores. Consumers are always on the hunt for the latest, unique experiences, and casinos are well-positioned to host, promote and deliver an ongoing evolution. The billions of dollars invested in casino operations provide the perfect destination for implementation of new experiences.
Consideration 6: Brands
Despite the challenges facing the American mall, brands continue to want to expand and grow their connection with consumers. Today’s consumers feel a connection with brands that provide products and services while still aligning with principles that are critical to each shopper or patron. Casinos have already embraced brands with themed slots, retail, entertainment and food-and-beverage offerings. The integration of brands will continue to expand into every area and aspect of the casino, including hotel rooms, new gaming products and public areas.
Consideration 7: Hospitality
Casinos are experts at offering the highest levels of hospitality. But the definition of what constitutes world-class service for today’s customers is changing and evolving, creating new opportunities. From the check-in process (concierges with tablets) to the guest rooms themselves (more sparsely designed with high-speed Wi-Fi over larger spaces with adorned fixtures), the casino of the future will need to incorporate a more streamlined look and feel with a greater focus on experience over facade. The casino patron of tomorrow is looking for the next generation of VIP hospitality defined by an era of ubiquitous technology and ease of use.
These seven considerations, each in isolation, all offer unique opportunities and appeal to the new audience of younger gamers, and when combined in some synergy, they produce a game-changing experience for the future of casinos.
Future Changes To Online Casinos Reopen
But what does it really mean to deliver VIP hospitality to the next generation of casino patrons? Our next article will explore four potential “pillars” for understanding how to make a customer feel like a very important person—your brand, the environment, their experience, and how these elements combine to define a culture.
This worldwide pandemic has hit everyone very hard and some industries have been struggling to survive through it all. In the world of online gambling, there have been some real changes that could be temporary but also could indicate what the future of this industry looks like.
In this article, we are going to look at some of the impacts that COVID-19 has had on the online gambling industry and what the future looks like for operators and players. Keep reading if you would like to find out more.
Bingo
Over the years, the number of people visiting their local bingo halls has certainly decreased. With so many great online bingo sites available, loyal bingo fans have been able to get their fix without having to visit a physical bingo hall. Of course, many of the biggest bingo hall brands are still running and have halls across the country. Bingo players tend to go out with their friends to the bingo and have a good night out with the hope of winning some money.
Due to COVID-19, bingo halls were forced to be closed. This meant that a lot of people who didn’t originally play bingo online were forced to wait until the halls reopened or try some online games. For most, online bingo sites saved the day and they are now very active on these games. With so many people changing to online bingo in light of bingo halls closing, we can’t help but predict that this will lead to the closure of more bingo halls in the future. While this is sad for bingo halls, many of these brands have online sites to accommodate the switch anyway.
Slots
Online slots have been becoming increasingly popular over recent years with many people who enjoyed traditional casino games or bingo making the switch to play these games. During COVID-19, many people have had a lot of spare time and so have been able to try out some online slots at their favourite casinos. This has led to an increase in players signing up to online casino sites which is very positive for the future.
One of the main reasons for the increase in players enjoying online slots is that traditional forms of gambling were not possible. Sports betting fans couldn’t bet on sports and bingo fans couldn’t visit their local bingo hall. While many of these people will go back to what they enjoy post- COVID-19, others will stick around and continue to enjoy slots. This is very positive for those operating online casinos sites as the future looks bright.
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Sports Betting
When COVID-19 first started to really shut things down, sports fans and those running businesses related to this industry were very worried. Before long, their fears were confirmed with large gatherings and events being cancelled. This led to football leagues, golf tournaments and tennis matches all being cast aside. This not only had a massive effect on the clubs, the players and the sponsors but also on those operating online sports betting sites.
While some sports are starting again in the coming months, the world of sports betting has been massively hit. Sports betting fans have either stopped betting although or have been trying out online casino games in the meantime. While we don’t expect sports betting to disappear entirely due to laws being passed in the USA all the time, it might not bring in just as much revenue as before. This is something which can only be confirmed once sports begin to take place again. Hopefully, the online sports betting industry continues to operate.
Virtual Sports
Interestingly, during COVID-19, many people have decided to try out some online betting on virtual sports. This is something which didn’t typically appear to many people when there were real sports to bet on but now, this has increased in popularity. Some of the most popular virtual sports that can be enjoyed include football and golf. Players can place a bet on the team they think will win and find out the results relatively quickly.
With more people trying out virtual sports betting through COVID-19, we expect this type of betting to continue to be popular. The world is a very unpredictable place and sporting events could end up getting cancelled at any moment. With virtual sports, you don’t need to worry about this, and this can encourage players to focus on these games instead.
New Technology
It would be impossible to talk about the future of online gambling without referring to the technology that is set to change how things work in the coming years. In recent years, we have seen an increase in online casinos using live streaming technology to create a virtual casino game environment. This is set to improve even more as the technology becomes more advanced.
Virtual reality is also set to change the online casino industry in the coming years, creating more immersive games and virtual casinos. With many developers having spare time to focus on their work during COVID-19, we expect this technology is going to come through in the not so distant future. The games they are creating will also become much more advanced as technology improves.
Final Verdict
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As you can see, the world of online gambling has changed a lot already due to COVID-19 and the impact that this has had on the world. Many people have changed their gambling habits with some avoiding gambling altogether and others giving it a try for the first time.
As sports begin to take place again, we are interested to see what kind of impact COVID-19 has had on the world of sports betting. Make sure to keep an eye on this industry to see what it looks like in the future. We expect it to become even more profitable as the years go on.